John is the Creative Director for igloo Regeneration where he applies design thinking into urban design that goes beyond the traditional bricks and mortar approach, utilising consumer insight, experience design and brand strategy to develop a holistic approach to product definition. This approach creates new market demand and an unrivalled level of design quality across igloo schemes.
Until recently he was the Design Director for PegasusLife, a specialist developer of housing for older people. As a start-up he created new products and approaches that challenged and reinvented the retirement housing sector, being nominated for 16 and winning 5 Housing Design Awards and still counting.
John spent the first 15 years of his professional career in London as an architect, working in a variety of practices, including; founding the London studio of the Japanese practice Ushida Findlay, establishing his own practice IDE-A and becoming the Design Intelligence Leader for the Woods Bagot European Studio.
John was invited to be an expert client for the Venice Biennale in 2016 and was a judge of RIBA Rising Stars in 2017.
He is a regular speaker and in 2018 has spoken or chaired sessions at RIBA Gorilla Tactics, Bartlett School of Architecture, Archiboo – How to develop Small Sites.