Oakfield, Swindon


Igloo has been appointed by Nationwide, the world’s largest building society, as development manager to support the delivery of a major housing project in Swindon, the firm’s home town – working closely with the community and Swindon Borough Council.

Nationwide embarked on this project as a result of member direction – from its unique position of being a building society – a mutual, owned by its 15 million members.

In taking this first, modest step in to the house-building market, Nationwide has set itself five aims, to:

  • Make a meaningful, and replicable, local contribution to meeting the national housing shortage
  • Design and develop its plans for the site in genuine dialogue with local people
  • Encourage and help nurture a real sense of community and neighbourliness, not just to build houses
  • Develop a blueprint and lasting legacy which other like-minded, responsible businesses could follow, through thoughtful design, robust specification, transparent sales and lettings processes, and a well-managed estate run by its residents
  • Leverage its investment in the project to positively impact and benefit the surrounding local communities.


One of our first steps has been employing a community organiser who has spent over a year listening to the community, and this feedback has informed the design of the scheme. A Planning Application has been submitted for 239 high quality homes, of which 30% affordable. We’ve worked hard on the housing designs to ensure we offer a good mixture of homes ranging from 1-bedroom flats to 4-bedroom homes, suited to a wide range of ages and family types. We’ve been focussing on what else the site can offer, developing the community hub which will form an integral part of the development, and the wider neighbourhood. We’ve also focused on the new park, making sure there’s plenty of green space for people (and dogs) to walk, play, rest and enjoy.

Key Facts

  • a total of 239 homes (42 apartments)
  • 30% affordable
  • focus on homes for younger people, families and older people
  • architects: Metropolitan Workshop and PRP
  • landscape architects: LUC